About Us

GenRight is short for Genuine Ideas Engineered Right. We are committed to building the best and most innovative products for the true off-road enthusiast and believe people want to buy high-quality, well-designed products to take their Jeep to the next level. Our business philosophies are based on quality, confidence and unmatched attention to detail.

The accelerated R&D that goes into our Ultra4 racecar each year trickles down into all of the products we offer. In the KOH race, every pound, every second and every detail can mean the difference between a win and a DNF, or even between life and death. This means we’re constantly pursuing the most cutting-edge technology and developing better ways to get our rig—and yours—through the toughest trails. Our American-Made products have been featured in every off-road magazine and on Xtreme 4x4, Pirate4x4 and Four Wheeler TV shows since 2006.
Watch GenRight Videos.

See a gallery of the GenRight Jeeps.

Today the GenRight staff has several key people who share the 4 wheeling passion:

Tony Pellegrino President / Founder Andrew Harris Inside Sales
Jami Pellegrino Photo / Video / Design Michael La Casse Inside Sales
Richard Hunt CAD Designer Darren Ruzicka Fabrication & Race
Alyssa Gagnon Web Master Debbie Pellegrino Office Manager
Bryan Crofts Events Brian Maxwell Sales & Events
Cory Kaiser Public Relations Chris Hughes Events & Forums
Mike Gardner East Coast Sales Rep Cameron Harris Sales & Events

Today: GenRight offers the most complete line of aftermarket Jeep products available (and in stock)! GenRight is also proud to employ a full staff of capable people who love making quality American-Made Jeep products! GenRight's products are sold and installed by over 150 off-road shops nationwide and distributed worldwide to 15 different countries. We are also a proud official sponsors of the Ultra4 Race series.

A little History: GenRight Off Road was founded by
Tony Pellegrino in Southern California. He set the company up to design, manufacturer, assemble and distribute from our facility(s) in Simi Valley. Tony has over 28 years of business experience manufacturing all types of High Tech and Low Tech products from a variety of industries. He is at each of the scheduled off-road events himself and ready to demonstrate the company's products to the public. Tony has been off-roading since the 1970s and is a serious wheeler himself, having raced in and finished King of the Hammers three times! GenRight continually applies his years of experience out on the trails to verify which products work and which products don't.

Several years back, Tony developed his first Jeep product (before GenRight existed) which was a bolt-on external roll cage called the "XO Bar system", followed shortly thereafter by the Crawler Extreme (or "EXT") gas tank which gave enthusiasts the ability to stretch their Jeeps. The gas tanks were an immediate hit and now we offer a complete line of parts and equipment to build what we call the next level Jeep for serious off-roading or rock crawling.

Please come see our quality line of products at any of the off-road events, where we plan to have a display booth set up.

Feel free to call 805-584-8635 or
contact us with any questions you may have. To learn more about runs, events, the latest news, and working at GenRight, please check out our Runs & Events, Press & Media and Employment pages.