About Us

GenRight is short for Genuine Ideas Engineered Right. We are committed to building the best and most innovative products for the "true" off-road enthusiast and believe people want to buy high quality, well designed products to take their Jeep to the next level. Our American Made products have been featured in every off road magazine and on Xtreme 4x4, Pirate4x4 and Four Wheeler TV shows since 2006. Watch GenRight Videos

See a gallery of the GenRight Jeeps.

Today the GenRight staff has several key people who share the 4 wheeling passion:

Tony Pellegrino President / Founder Andrew Harris Inside Sales
Corey Osborne Operations Michael La Casse Inside Sales
Richard Hunt CAD Designer Darren Ruzika Fabrication & Race
Lucas Hawes Web Master Debbie Pellegrino Office Manager
Richard Garrett Events & Product Testing Cameron Harris Sales & Events
Cory Kaiser Public Relations Brian Smith Events & Product Test
Tony Fiori Events & Product Testing Brian Maxwell Sales & Events

Today: GenRight offers the most complete line of aftermarket Jeep products available (and in stock)! GenRight is also proud to employ a full staff of capable people who love making quality American Made Jeep products! GenRight's products are sold and installed by over 150 off road shops nationwide and distibuted worldwide to 15 different countries. We are also a proud "official" sponsors of the Ultra4 Race series.

A little History: GenRight Off Road was founded by
Tony Pellegrino in Southern California. He set the company up to design, manufacturer, assemble and distribute from our facility(s) in Simi Valley. Tony has over 28 years of business experience manufacturing all types of High Tech and Low Tech products from a variety of industries. He is at each of the scheduled off-road events himself and ready to demonstrate the companies products to the public. Tony has been off-roading since the 1970's and is a serious wheeler himself and has raced in and finished King of the Hammers twice! We continually apply his years of experience out on the trails to verify which products work and which products don't.

Several years back, Tony developed his first Jeep product (before GenRight existed) which was a bolt-on external roll cage called the "XO Bar system", followed shortly thereafter by the Crawler Extreme (or "EXT") gas tank which gave enthusiasts the ability to "Stretch" their Jeeps. The gas tanks were an immediate hit and now we offer a complete line of parts and equipment to build what we call the "next level" Jeep for serious off-roading or rock crawling.

Please come see our quality line of products at any of the off-road events, where we plan to have a display booth set up.

Feel free to call 805-584-8635 or
contact us with any questions you may have. To learn more about run, events, the latest news, and working at GenRight, please check out our Runs & Events, Press & Media and Employment pages.