Press & Media

Here is the latest news on GenRight Off Road, Inc.:


Team GenRight finishes the 2011 King of the Hammers in Second Place!

Tony Pellegrino in the 4485 GenRight Off-Road Buggy finishes the 2011 Griffin King of the Hammers in the second position! Starting from the 41st position at the 2011 Griffin King of the Hammers Tony Pellegrino and co-driver Bryan Lyttle had their work cut out for them to get to the front of the pack.  The strategy was simple for race day, keep the car together and run our own race.  After the green flag dropped, the guys were able to make quick work of moving to the front of the pack!

When they reached Outer limits on the first lap they got caught in traffic when a rig rolled over right in front of them.  This incident cost the team approximately 30 minutes as the rolled rig blocked the line.  By the end of the first 60 mile lap the team had already moved into the 7th place and would continue to battle their way to the front. 

 Keeping the car together is exactly what they did!  The team only had to stop for scheduled fuel stops and were able to run in the front of the pack for a majority of the day.  When the checkered flag dropped at the end of the second lap the team had crossed the finish line in second place over 7 minutes ahead of third place. 

 "The car ran flawless all day long, our 42" Goodyear tires and Walker Evans Wheels made the perfect combination to keep the traction on the rocks and through the desert and resulted in no flats" stated Tony.  The GenRight Legend suspension system paired with the King coil over shocks made even the deepest of whoops or largest of boulders easy work for the GenRight team as well. 

 The GenRight buggy features a built LS3 motor boasting 595 horsepower and 585 foot pounds of torque that is paired with a Hughes Performance turbo 350 transmission that gets the power to the ground through an Atlas Transfer case and a set of Currie axles with Motive gears.   This was the perfect combination for power as we were able to power through the rocks and stay ahead of the competition.

 This second place finish would not have been possible without the support and dedication of our entire team.  The GenRight team members are what gave us the advantage to stay ahead of the competition on race day.  

 Sponsors of the 4485 GenRight buggy include; GenRight Off-Road, Mopar, Goodyear, King Shocks, Walker Evans Racing, Currie, Hughes Transmission, Advanced Adaptors, Wilwood, Howe Power Steering, Motive Gear, Beard Seats, Simpson Safety, Rugged Radios, and Off Road Press, Master Pull, Griffin, Magnaflow


The Legend Suspension system from GenRight Off-Road is the Official Suspension of the 2011 King of the Hammers and Ultra 4 Series.

November 1, 2010 GenRight becomes the Official Suspension of the entire Ultra4 race series.

October 1, 2010 GenRight moves into new larger location in Simi Valley, California

September 15, 2010 GenRight is featured on JK Owners episode #4

September 18, 2010 GenRight Off Road and Tony Pellegrino is featured on Xtreme 4x4 TV show!

GenRight Off-Road Finishes KOH in 14th Place

Feb 12, 2010 Simi Valley, CA – Tony Pellegrino, owner of GenRight Off-Road, and the Official Suspension Sponsor of the 2010 Griffin King of the Hammers, finished the KOH race in 14th place.  100 vehicles started this grueling race and only 43 finished at all.  Top names from many forms of racing competed, and drivers from all over the world came to test their skills.  King of the Hammers, held in Johnson Valley, CA on February 12th is arguably the most challenging one day race in the world.

GenRight Off-Road signed on as an official sponsor of the event in August 2009.  This sponsorship gave the company a spot in the race and originally Tony and the team intended to use the spot as a media opportunity.  However, as things progressed, Pellegrino determined that the best way to showcase his company, his products and his talent was to build a competitive buggy to race in KOH.  The buggy GenRight built features GenRight’s double triangulated KOH Limited Edition Front and Rear Suspension, King Quad Bypass Shocks, 42” Goodyear Wrangler MT/R Tires, Currie Rock Jock 60 Axles, Atlas Transfer Case, Mopar Engine, Walker Evans Racing Wheels, Beard Seats, and HIDx Lights.  The relationship Pellegrino has with these companies allowed him to build a strong and capable vehicle with some of the best equipment in the business.  “We test what we sell on our Jeeps every day.  I won’t sell anything that doesn’t stand up to trails like the Hammers.  KOH was a great way to prove the quality of our products and those of our partners.” 

The 805 GenRight Buggy started in 92nd place and passed 74 cars before its fuel stop at RM 36.  They were tracking in 5th for much of the race.  However a flat tire, a flop on Sunbonnet, and traffic on Sledge Hammer ultimately led to a finish in the 14th position.   

“My goal was to finish in the daylight, which we did.  This race is brutal!  We couldn’t have done it without our team.  Anybody who finished in the top 20 automatically gets a spot in next year’s main race.  That’s pretty good for a bunch of Jeep guys”, Pellegrino said after the race.   

Additional sponsors GenRight would like to acknowledge are Viking Offroad and Race Prep Hobbies. 

GenRight Off-Road is an aftermarket automotive parts manufacturer located in Simi Valley, CA.  Specializing in Jeeps, they produce suspension kits, gas tanks, body armor and sport cages.  All of GenRight’s products are “Made in the USA”.  Tony Pellegrino, owner of GenRight Off-Road can be found showcasing his products on one of the GenRight Jeeps at events nationwide.  GenRight Off-Road is located at 1816 Angus Ave., Unit A, Simi Valley CA  93063.  For more information about GenRight or to purchase their products, please visit their website at or call (888) 891-2104. 


LAS VEGAS, NVNovember 3, 2009
Professional rock crawler and off road racer Nicole Johnson announced today a new and exciting relationship as ambassador for GenRight Off Road in Simi Valley, CA.  In addition to designing, manufacturing, and distributing a variety of aftermarket Jeep products, GenRight Off Road can often be seen trail wheeling as a way of demonstrating its products and interacting closely with its customers.

Committed to building the best and most innovative products for the “true” off-road enthusiast, GenRight’s owner Tony Pellegrino strives to know his customers and identify their needs in real-world driving situations on the trail.  Nicole Johnson, who has been trail wheeling with her family for over 16 years, will be accompanying Tony and the GenRight crew at various 2009 and 2010 events.

“In addition to actively testing the durability and practicality of its products, GenRight cares about the proper and responsible use of our public lands,” stated Nicole.  “I believe that together we can promote a healthy, fun and active off-road lifestyle pledging responsibility while also providing additional brand awareness for GenRight products.” 
Tony, whose formula behind GenRight’s success is “Genuine Ideas Engineered Right,” recognizes the potential and adds, “GenRight is not an average company, and Nicole Johnson is not the average driver.  Through her enthusiasm and drive to succeed, she has become an ambassador to the sport.  We recognize this synergy with our company ideals and look forward to being on the trails with Nicole.”

Attending the remaining 2009 GenRight events, Nicole and Tony will be at the SEMA Show in Las Vegas, NV on November 3-5, then immediately heading to the 29th Annual Vegas Valley Four Wheelers Hump-N-Bump November 6-7 in Logandale, NV.  Other November events include the Parker 4 Wheelers Desert Splash in Parker, AZ and GenRight’s 2nd Annual Turkey Run in Johnson Valley, CA at the Hammers.

For more information about Nicole Johnson, please visit .

GenRight is announced as King of the Hammers Official Suspension System

JOHNSON VALLEY, CA,   OCTOBER 3rd 2009:  GenRight Off Road has proudly partnered with Hammerking Productions as the Official Suspension System of the 2010 Griffin King of the Hammers. In addition, Tony Pellegrino, GenRight’s owner, will be taking the King of the Hammers challenge on Friday February 12th, 2010 as the Driver of Record. 

                The formula behind GenRight’s success is “Genuine Ideas Engineered Right.”  They are committed to building the best and most innovative products for the ”true” off-road enthusiast.  The most recent additions to their long list of top quality products are complete Suspension Systems.  The complete package includes long travel King coil over shocks and features a triangulated 4 link rear and a 3 link front for maximum articulation.  The GenRight suspension system is a long travel, weld in, heavy duty product to take your Jeep to the next level.  Even the brackets are stronger, replacing the stock 1/8” brackets with heavy duty 1/4” brackets.  “These kits are beefy… the kind of stuff that doesn’t leave you stranded on the trail,” said Pellegrino.

                Tony Pellegrino is not a new name or face to the off-road community and is a welcome addition to the King of the Hammers list of competitors. He will be on the starting grid in the same candy red GenRight  Jeep that can be found on the trails, supporting off-road events, 42 out of 52 weekends of the year.  “I am very excited to be running in this years King of the Hammers race.  I consider this to be my home court where my friends and I normally go to test our equipment and skills on the weekend,” said Pellegrino.

                GenRight designs, manufactures, assembles and distributes a long list of products for all styles of Jeeps right in their Simi Valley, CA location.  “Made in the USA” is very important to Pellegrino. Some other products GenRight manufactures include weld in roll cages, body armor, Crawler gas tanks and wheelbase stretch kits. “As a business owner I am on the trail with the people who need the parts, I know what works and what doesn’t work...then the next step is to always test our products on the trail before we ever produce them,” said Pellegrino. Dave Cole from Hammerking Productions adds, “We are excited to have GenRight on the list of Official Products. It’s important for Jeff and I to partner with companies who build quality products and support the King of the Hammers.”  

For more information about GenRight and their products, please visit their website at or call (805) 584-8635.

Hammerking Productions, Inc. created the “King of the Hammers” off-road race in 2007 ( and released its first full-length film in 2008.  The 2010 Griffin King of the Hammers will be held on Friday February 12th, 2010 where over 15,000 drivers and fans from around the globe will descend on the desert of Johnson Valley for over a week of off-road related activities.  The 2009 running of the King of the Hammers was featured on Spike TV and in the film “Second Crusade.”  In 2009, Hammerking expanded race action to include three additional regional qualifiers for the 2010 race.  More information can be found at 

Contact:  Charlene Bower, Phone:  714-394-1716, 

  • July 1, 2009 - GenRight is featured in the August 2009 issue of JP magazine.
  • April 19, 2009 - GenRight signs a deal to debut their new TV commercial on Xtreme 4x4
  • September 2008 the GenRight candy red Jeep is on the cover of and featured in the October issue of 4 Wheel Drive & Sport Utility Magazine!
  • August 2008 GenRight products are featured on five episodes of the Xtreme 4x4 TV show for their build of the Dual Sport TJ.

  • July 23, 2008 GenRight hosts a pre-party before the 56th Annual Jeepers Jamboree. There was about 200 invited guests at the party which was held at Robbs Resort. There were (6) GenRight Jeeps on display, a live band, food & drink to get the 4 day trip on the Rubicon started.


  • July 21, 2008 GenRight ships the first pair of TJ Hi-Fenders.
  • June 2008 GenRight is feature in JP Magazine for the YJ Hi-Fender project.
  • February of 2008 GenRight is featured in the Hump & Bump event coverage by 4 Wheel Drive & Sport Utility Magazine.
  • January of 2008 GenRight Off Road is featured on the back cover of 4WD Hardware catalog.
  • December of 2007 GenRight is featured in JP Magazine new products section.
  • January of 2007 GenRight is rated Top Ten product for 2006 by the editors of JP Magazine.